MyMoneyMantra, a 30-year-old New Delhi-based firm that operates a marketplace of financial services, has raised $15 million in its maiden funding round from an external source to expand its offerings and reach in the nation.

Dutch investment firm IFSD BV and private equity firm Vaalon Capital funded the $15 million round in MyMoneyMantra, the Indian firm said on Wednesday. A person familiar with the matter said the round valued MyMoneyMantra at about $50 million.

The company’s founder Raj Khosla said MyMoneyMantra, which employs about 2,500 employees and serves over 4 million customers across 50 cities, will use the capital to explore ways to capture a larger share of the market.

Khosla said the firm would work closely with Vaalon Capital’s team to expand its offerings and deepen its ties with banks and insurance companies. In the financial year that ended in March, MyMoneyMantra generated a revenue of $19.6 million.

MyMoneyMantra works with over 90 banks, non-bank lenders, and insurance companies to help customers get deals on loans and credit cards. The firm, which competes with BankBazaar and Andromeda in India, has done business of over $5.5 billion to date.

Today’s announcement underscores investors’ growing interest in India’s fintech market that saw tens of millions of users try out digital payment services for the first time after the Indian government banned some paper bills. Cash still dominates most of the transactions in the country.

India’s fintech startups raised $285.6 million in the quarter that ended in March this year, thereby surpassing China to become Asia’s top fundraising hub for financial technology, according to CBInsights.

And that momentum continues. In recent months, a score of startups that are trying to help India’s next hundreds of millions of users access financial services have secured significant capital from major investors. While some startups such as Open and Niyo are operating “neo banks” to help blue-collar workers access financial services, many big names like Paytm and Ola have launched their own credit cards.