Coronavirus concerns have spiked hand sanitizer by two-thirds, according to one analysis.
Retailing experts at NPD Group estimate hand sanitizer sales nationwide grew to $14 million in the four weeks ending February 22, a 67% jump vs. the same period in 2019. Online sales grew 170% in the same period. Hand wipes’ sales rose 11% overall and 47% online.
NPD’s analysis says the sales jump followed “the World Health Organization’s announcement on Jan. 30 declaring the (coronavirus) outbreak a public health emergency of international concern.” Hand sanitizer was widely mentioned by health experts as one tool for limiting the spread of the virus.
Shoppers soon were rushing to stores to stockpile health-related goods such as hand sanitizers, toilet paper and bottled water. Online merchants such a giant Amazon saw their supplies seriously depleted in the same buying surge.
Costco’s Chief Financial Officer Richard Galanti, in a call with investors, described the buying frenzy as “off the charts” throughout the U.S.
The binge buying added up to hand sanitizer sales equaling roughly one-quarter of all retail hand cleaner sales in the period, by NPD’s math.
And it’s not just consumers rushing to buy, NPD reports. Commercial sales to businesses jumped 28% in January vs. the year-ago period.
“If we look more broadly over the past 26 weeks, sales of hand sanitizers and hand wipes have seen a lift in sales coinciding with the progression of flu season and coronavirus developments, as families, companies, and schools boost their efforts to stay healthy. Hand sanitizer sales have surpassed where they were during the 2017-2018 flu season, which the CDC reported as the most severe season since 2003-2004,” the report quoted NPD analyst Leen Nsouli saying.