Disney will attempt to get a jump on consumers’ holiday shopping plans when the entertainment giant opens up a new store-within-a-store at the Target location in San Jose’s College Park area.
The Disney store in San Jose with be the only one in the Bay Area when Disney opens 25 such locations Oct. 4. Target said the 750-square-foot Disney shops will carry more than 450 products, including more than 100 items that had been available only at Disney’s own retail stores.
Aside from the San Jose store, the only other Target in California to host one of the new Disney shops will be in Murrieta, in Riverside County. Target said that after the initial 25-store opening, the company will add 40 more Disney shops in other Target locations by October 2020.
Disney’s new retail partnership comes as the company is gearing up for a big consumer push over the final three months of the year.
Disney has already said it will launch its highly anticipated Disney+ streaming TV service Nov. 12 at a price of $6.99 a month, or $12.99 a month if bundled with subscriptions to ESPN+ and Hulu with ads. Disney owns both ESPN and Hulu.
After Disney+ launches, the company will roll out two of the most anticipated films of the year: “Frozen 2”, which is set to hit theaters Nov. 22, and “Star Wars: The Rise of Skywalker,” which will premiere Dec. 20, just before Christmas.